2021 Media Monitoring Africa (MMA) lsu Elihle Awards for African Journalists

Deadline: April 30, 2021.

Media Monitoring Africa (MMA) is excited to officially open the applications for the 2021 lsu Elihle Awards. Journalists within the African continent are invited to apply for these Awards. MMA is also proud to announce its partnership with UNICEF for this years awards. This partnership will surely help us enhance and enrich the awards to better heights.


  1. The Competition is open to professional journalists, whether directly employed or freelancers, working in the continent of Africa.
  2. No entry fee is payable.
  3. Employees and the immediate families of Media Monitoring Africa (MMA) are not eligible to participate in the competition.
  4. The Competition is held in English. Therefore all entries and story ideas should be in English.
  5. Applicants are strictly limited to a maximum of one entry; however, each media house can have as many applicants as it wishes.
  6. No handwritten applications will be accepted. All applications must be completed online using the online form, which is available here.


Overall winner: R25,000

First runner up: R15,000

Second runner up: R10,000

Mandy Rossouw Category: Between R10 000 and R25 000


  • The focus on or extensive voice given to children or an issue that impacts children. Children are defined as any persons between the ages of 0-17.
  • Consideration for the best interests of children and the ethical manner in which children are treated and given a voice in the story (Ethical Guidelines). Journalists must adhere to ethical practices and principles in the planning and execution of the story as MMA will not tolerate the violation of children’s rights in any shape or form.
  • Fresh, innovative, and different perspective to children’s issues and/or investigative angle undertaken to report on issue.
  • Must be able to complete the story in the period allowed.
  • Clarity of the issue and extent to which story engages and captures audiences. The story could be about an area that is not commonly given a children’s angle such as the economy or economic impact on children, land issues, investment or an existing news story and giving it a children’s focus.
  • Stories need to highlight possible solutions to the problem or issues that children face.
  • Extent to which story challenges common negative stereotypes about the roles of children in society, especially within the gender debate.
  • The story should also explore relevant legislation of policy issues related to the issue being explored.


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