2021 Future is Female Mentorship Program

Deadline: July 5, 2021.

As a Black and women-owned business that focuses on African markets, it is in C. Moore Media, International Public Relations DNA to be vocal about our support for diversity, especially as it pertains to Black women and girls. In 2020, right in the middle of the global pandemic, when businesses around the world were reeling from the pandemic, and we too as a company was trying to navigate the new normal, we wanted to reach back and help African female entrepreneurs and founders of startups during the global chaos that was surrounding us all.
On Africa Day 2020, we launched the inaugural edition of The Future is Female Mentorship Program, a complementary Public Relations (PR) and communications program dedicated exclusively to the business development needs of African female tech founders. African female tech founders are often unsupported and overlooked in the male-dominated tech world, and we wanted to empower and support this group. 


They’re interested in resilient, resourceful, and savvy female founders with demonstrated traction in building their tech-enabled business; they require that:

  • The business is less than two years old.
  • You are female-founded or have at least one woman who is part of the co-founder team.
  • Your company is Africa-focused serving African markets or Africans in the Diaspora.
  • The company is an early-stage startup (pre-series A investment).
  • You have a business plan in place.
  • You have a minimum viable product (MVP)
  • Ideally, a functional website
  • You have launched your startup and have initial traction (i.e., money, users, etc.)

While they welcome applications from a vast cross-section of businesses and sectors, startups that focus on health, education, finance, agriculture, and sustainability will be given special consideration. They will also pay special attention to businesses that address the needs/service of African women and girls in African markets or the Diaspora.


  • A customized online master class with Claudine Moore MD/Founder, CMM and Adjunct Professor, New York University
  • Insights into the fundamentals of PR and communications for Africa-focused start-ups
  • Practical examples of how to incorporate storytelling into your communications
  • A topline review of The Three T’s: Theme, Tone, and Timing of communications and content creation
  • Information on how to create an actionable communications campaign
  • An overview of media relations with an outline of the differences between the hyper-local, regional and global press
  • COVID Communications: Learn how the media landscape has changed and how this affects your business
  • Tips on business relationship development with a cross-section of stakeholders
  • Three one hour one-on-one mentoring sessions specific to your business and sector


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