2022 WIA54 Programme for African Women Entrepreneurs

Deadline: May 31, 2022.

Through its WIA 54 programme, WIA is committed to supporting 10,000 African women entrepreneurs by 2030 through training, mentoring, communication and access to finance. Their goal is to contribute to the creation of 100,000 jobs and to contribute to the generation of $10 billion in revenue for the African economy by 2030.

Applicants have the opportunity to apply in the following areas :

  1. Agriculture and Agritech
  2. Food and Foodtech
  3. Education and Edutech
  4. Fintech
  5. Environment and Sustainable Development
  6. Beauty Industries
  7. Creative Industries
  8. Health and Healthtech


  • Business created or led by an African woman
  • First traction on the market (sales, number of users, funds raised)
  • Be part of one of the 8 categories (primary business category)


  • Innovative product, service or technology
  • Proven business model scalability
  • Strong growth potential
  • Ambitious team with strong execution ability
  • Market traction (revenue, number of users, funds raised)
  • Potential impact in Africa


This year, 540 finalists from 54 African countries will be selected to participate in the bootcamp training and personalized mentoring programme, and will become part of the WIA community! 

  • The best candidates at the end of the mentoring/pitch training phase will participate in the pitching phase which will give them access to investors and “seed capital”

 From this strengthened pool of entrepreneurs, the jurors will select the54 country laureates and 9 sectoral prize laureates who will receive a comprehensive package of support to further boost their success:

  • 54 laureates will have the opportunity to join an MBA programme of our partner Honoris United Universities and will also benefit from a communication highlight worth €5,000 on WIA social networks
  • 8 Revelations will benefit from a communication promotion worth €8,000
  • The Gold Award will also receive a prize of €10,000 


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