2022 HUB@GOETHE Mentorship Programme for Cultural and Social Entrepreneurs 

Deadline: February 11, 2022.

HUB@GOETHE is a mentorship programme for cultural and social entrepreneurs who have great ideas with a lot of potential, but are lacking the hands-on entrepreneurial skills to get their businesses off the ground. HUB@GOETHE is a six month cultural entrepreneurship programme focusing on business and personal development. The programme follows the Design-thinking process which takes the entrepreneurs on a journey through envisioning, empathising, modelling, prototyping, validating and pivoting.


• Only entrepreneurs running start-ups that are cultural or have a strong social focus can apply
• Your business should be between IDEATION and VALIDATION phase
• Should have a turnover of less than R120 000 annually
• Your business should be registered or formalised
• Entrepreneurs must be above the age of 18 and eligible to work in the Republic of South Africa, should they not be citizens of the country


• Entrepreneur Support and Development – one-on-one and group mentorship, masterclasses, business coaching and strengths building
• Community management – Members will be part of a vast network of like-minded creative entrepreneurs ready to exchange ideas and collaborate on projects
• Fully Equipped Work Space – Accessible 4 days a week (depending on Lockdown Levels) with a boardroom table, a flat screen, lounge area and unlimited internet connection
• GAMEBOX – Members are invited to make use of the analogue and digital games available in the Gamebox
• LIBRARY – Members will have free Library membership providing access to diverse on and offline reading material


  1. Applications are open from 10 January to 11 February 2022.
  2. Shortlisted candidates will be notified on 21 February 2022.
  3. Interviews will take place from 14-18 March. The interview will include a maximum 5 minute pitch on the candidates’ start-ups. Candidates who make it to the interview stage will be emailed the details on how to prepare.
  4. Successful candidates will be notified on 25 March 2022.


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