2022 Google Hustle Academy for Businesses in Nigeria, Kenya and South Africa.

Deadline: Unspecified.

The Hustle Academy has landed and is here to help your business power up to the next level. Get access to live training sessions, 1-1 mentorship and masterclasses by industry leaders, all for free.

You can take advantage of all this fantastic support – along with a wealth of networking opportunities – when you sign up to the Hustle Academy’s week-long bootcamp, currently open to businesses in NigeriaKenya and South Africa.

TOPICS COVERED

Day 1: Business Strategy

  • Undertake a SWOT analysis of your business strategy-to-date
  • Use this to design a growth plan for the coming year which focuses on the steps your business can take to attract new customers and increase sales 

Day 2 : Business Development

  • Determine your revenue goals for the next year
  • Understand your audience
  • Identify market trends
  • Conduct competitor analysis
  • Define your unique value proposition
  • Discover ways in which you can move customers through the consumer funnel

Day 3 : Digital Marketing

  • Understand the key digital marketing channels available to your business
  • Reflect upon the best channels for you
  • Discover how to create engaging content to attract and convert customers
  • Learn how to measure your overall success

Day 4 : Financial Planning

  • Explore the steps you can take to plan your finances and create financial forecasts to secure investment
  • Build upon this by exploring the different funding routes available and identify possible options for your business

Day 5 : Pitching for Success

  • Discover top tips you can implement to build your own pitch deck for investors to help your business secure funding 
  • Utilise the training delivered throughout the week to create your very own pitch deck

ELIGIBILITY

To be eligible, they measure businesses against the following criteria…

  1. BUSINESS MATURITY: Businesses should have already created a business plan, defined their product/service offering and be looking to now scale this.
  2. SIZE OF OPERATION: The Hustle Academy is open to businesses that have at least 2 full time employees and have been operating for over 12 months.
  3. REVENUE GENERATED: This training is aimed at businesses who have generated profit in the last 12 months or are 1-3 months away from breaking even.

BENEFITS

  1. LIVE WORKSHOPS: The majority of the training is delivered live and online. These virtual sessions, led by expert trainers, are designed to be practical, interactive and hands-on.
  2. PEER NETWORKING SESSIONS: Participants are provided with opportunities to come together with their peers, network, share insights, and explore examples of best practice.
  3. GUEST SPEAKER EVENTS: In partnership with organisations and market leaders, participants are able to learn from those in-the-know at a number of guest speaker events.
  4. 1:1 MENTORING: Opportunities for 1:1 mentoring and support enable participants to tackle any gaps in their knowledge, and tailor the learning to meet their needs

OFFICIAL LINK

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