2021 Empowering Entrepreneurship Initiative (EEI) Tourism Recovery Programme

Deadline: June 20, 2021.

The Tourism Recovery Programme is a training, mentoring and financial support program designed for travel & tourism entrepreneurs in Egypt, Mexico, South Africa, and Kenya to build resilient, sustainable tourism businesses and take steps towards recovering from the COVID-19 pandemic.

They are looking to support tourism & travel entrepreneurs in the following sectors:

  • Accommodation
  • Food & Beverage
  • Destination Management Company
  • Recreation, culture & sporting facilities
  • Retail
  • Tech & Consultancy (booking platforms, travel portals, support platforms, consultancy firms, agencies, events management)
  • Tour operators (experience & Adventure tourism, community & local tourism, educational tourism, entertainment tours)
  • Transportation, booking & logistics
  • Other services in the tourism supply chain


You are eligible to apply if: 

  • 3 key team members will participate and commit to the programme per business, among them at least one (co-)founder or legal representative (You will need to prove legal representation)
  • Your business was legally registered in Egypt, Mexico, South Africa, and Kenya between Jan 2010 and Dec 2019 (You will need to prove registration)
  • Your business was revenue-generating within 18 months before March 2020 and has been directly impacted by the COVID-19 pandemic (halted operations, employment loss, revenue loss, client loss, etc.)
  • Your business displays a need for immediate financial support as well as ability to benefit from training and mentoring
  • The business has an innovative component or approach in travel and tourism; this includes technological, environmental, and social innovations
  • The business is locally owned and operates independently
  • Your business model is directly or indirectly supported by collaborations between your business and the European market. These collaborations include but are not limited to current or past partnerships, projects/initiatives, trips/experiences, clients, customers, suppliers, service providers, or supporters
  • In the selection of participants, additional consideration will be given to encourage diversity and inclusion


  1. 9,000 EURO: Direct financial support to your team to sustain your operations through the challenges of the pandemic
  2. VIRTUAL LEARNING PROGRAMME: On Resilience, Innovation, Sustainability & Digital Transformation
  3. DEDICATED MENTORING: 1-on-1 mentoring with TUI Group & Global Tourism experts
  4. ACCESS TO MARKET: Support with global expansion and facilitating collaboration with German/European markets
  5. GLOBAL NETWORK: Access to an international network of entrepreneurs, business leaders, tourism experts, coaches and investors
  6. TOOLS AND RESORCES: Curated tools, guides, podcasts, videos, and articles to support your journey through our platform


error: Content is protected !!